Tobias Peggs

Me: Brit-abroad. Aviary's CEO. Formerly CEO of OneRiot, acquired by Walmart. Formerly Managing Editor of i-D Magazine, but that was a long time ago and i don't pretend to be hip any more ;-) Techstars Mentor. Tweet @tobiaspeggs
Dec 17

I joined Aviary today as the company’s CEO

I joined Aviary today as the company’s CEO, and I couldn’t be more excited. Here’s why:

Aviary has built the best SDK for photo editing, sharing and monetization. More than 2,500 developers already use that SDK in apps across mobile, tablet and web. In November, Aviary saw 25m unique end users across that developer network. On Thanksgiving Day alone, Aviary’s technology helped edit and share more than 15m photos. Meanwhile the company has just topped 2bn total photos edited (up from 1bn as reported in September). 

Those are big numbers, showing significant growth, and indicating real traction. Partners like Flickr, MailChimp and Walgreens agree, having integrated Aviary into their offerings. Last week, Twitter joined that roll call. Likewise, Aviary is the go-to photo platform partner for many and varied indie devs, including Muzy, Palringo and Recipe Search

When you get to know the company, it’s easy to see how they got to this position. A) the team that’s been put together to date is awesome and B) the core product rocks. If you’re a developer, and you’re thinking “photos”, you’re likely thinking “Aviary”.

For about a year, I’ve been talking with Aviary’s co-founders Avi and Iz about the B2B direction they’ve been taking their company. We’ve always clicked as people, and I love their big vision of democratizing creativity. Likewise we’ve talked for days about the business potential, especially in the context of a mobile photo space that already seems huge but is really only just getting started.

Last month, they asked me to join the company. Through our conversations, it became apparent that some of the experiences I’ve been through and the lessons I’ve learned in my career – especially when CEO of OneRiot – would complement Avi and Iz’s strengths as they sought to scale their business and better serve their developer community.

One of the hardest decisions startup founders can ever make is to bring in an outside CEO. The fact that Avi and Iz were so clear on why they wanted to do that now was very impressive and compelling. In addition, having Mo Koyfman from Spark Capital as Aviary’s lead investor was also a plus. Spark was the lead in OneRiot. They, like me, see the benefit in getting the band back together.

So here we are: Avi, Iz, me, a very talented flock at Aviary’s NYC HQ, and a board full of brain power, ready to help our developer community create and monetize the best photo apps possible for their users, while taking this company to the next level and beyond. 


The Aviary team celebrates the Twitter Photos launch

I’d encourage you now to install Aviary’s showcase apps on iOS and Android to see the core product in action, and to start using the service through one or many of Aviary’s partners. Also, keep an eye on the Aviary blog and follow Aviary on Twitter for more product, partner and feature announcements – there’s a lot of very cool stuff just around the corner. Meanwhile, we’re hiring!

As I said, I couldn’t be more excited. I feel very fortunate to be joining such a top team who’ve created a great product that is loved by so many developers and photo takers around the world. Now… it’s time to get to work. 

  1. tobiaspeggs posted this