Testing the new tumblr iOS app
It’s a nice app - but it’s obviously a mobile app built to support a desktop web service. It just ‘feels’ like that. There must be room for a ‘mobile-first tumblr’ (or a ‘mixed media instagram’) featuring
- beautiful design for mobile web - pick from several themes, or customize in a way that’s easy/quick/optimized for mobile - set up new blogs from the app (eg Tobias’ blog) - set up sub blogs from the app (eg Tobias’ holiday to England) - automagic formatting (eg turn this into a nicely formatted bullet list without me having to know any markup) - easy image embeds (think: foursquare’s checkin then add photo from library) - seamless social integration (to Facebook timeline) - easy on-tap sharing to other services (email, twitter, etc) - save drafts automatically on close of app (I’ve got 2 mins to blog on my mobile while waiting at Starbucks… Make it easy for me to finish one post over multiple sessions) - all the standard goodness of great social publish/consume apps (following stream as the home page, reblog, hidden like, etc,etc) - following in two buckets: must read and everything (maybe limited must read to 128 blogs?) - monetization thro paid content (mobile native ads) - alerts (friend just blogged, someone reblogged you, etc) - ‘random’ button to find new stuff to read (which learns what you like over time) - channels (based on implicit tagging of UGC via semantic tech) to aid discovery - etc If instagram can get to 30m users in a year more or less organically (huge numbers of people crave lovely mobile aesthetic) an viddly can get to a billion users in 2 seconds with aggressive timeline integration, I think this ‘mobile-first tumblr’, leveraging Facebook properly, could grow at a nice pace. Hmmm…
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Btw, this was banged out on tumblr iOS. How do I upload a picture?
