I love Timehop for the way it constantly reminds you of things you are excited about - by aggregating and surfacing social media posts you made in the past. My all-time favorite Timehop is this one from September 2011:
That morning, a company called Aviary hit my radar for the first time. Aviary announced a new Photo Editing SDK – and launched with 30 partners. That afternoon, my company OneRiot was acquired by Walmart. I was pretty excited about both those things ;-)
Fifteen months later, I was CEO of Aviary. (How that happened is a story for another day.) By then, Aviary’s developer ecosystem had swollen to over 1,000 partners. The photo editing SDK was showing real traction. App developers loved the ease of integration, the quality of the technology, and the intuitive photo editing tools that Aviary could provide for their users. From zero to one thousand partners in just over a year was impressive growth. I was really excited to be joining the team.
Fifteen months after that – this time last week – we launched a big upgrade to our SDKs. Our partner ecosystem had already grown to 7,000+ by then. In March, we saw almost 80 Million unique people edit photos with Aviary’s tools. But since last week’s launch - in just one week! – more than one thousand new apps have signed up to join our ecosystem. I’m ridiculously excited about that! Especially as we’re now also offering developers monetization opportunities - though our IAP and Branded Content / Native Ad models, which get distributed along with the SDK.
What’s even more exciting is the diversity of apps that are integrating Aviary’s photo editing SDK. From commerce apps, to social apps, to lifestyle apps, to creative apps, to messaging apps… it’s clear that we’re long past the point where photo editing is just about turning an average picture into a good one. Photo editing – especially on mobile – is now about enhancing visual communication across many use cases between billions of people across the planet.
People often ask me why I joined Aviary. I always talk about three things.
- The team. When I turned up, the existing team was fantastic. We’ve added some incredible people to that team this year. And we’re hiring even more.
- The product. It was already awesome. It’s now even awesomer. A thousand new developers in a week cannot be wrong. Not to mention our own Photo Editor apps are incredible - which both Google and Apple recognized as "The Best of 2013".
- The potential. As more and more people walk around the planet with a smart phone in their pocket, they are finding ever more ways to create visual content and communicate with pictures. A global visual lingua franca is emerging – and we’re just at the beginning.
Obviously, we have a lot more work to do. The minute you slow down, you’re dead. But sometimes, just sometimes, it’s nice to take a step back and reflect on what you’re excited about. Timehop helps me do that with its social media reminders of the past. But working at Aviary gets me excited about the future every day.